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The actual meaning of the name is to be sought in the ancient Eastern knowledge, where life is in harmony through the balance of opposite forces; the male and female principle, twin opposing cosmetic forces, Ying & Yang.

Oi is a product range dedicated to absolute beauty for all types of hair and skin.

Striving to create balance between sensoriality, products with multiple benefits and effectiveness, the assortment immediate cosmetic effect from first use, respecting both mankind and the environment.